Performance Marketer
Hi there, I am Syafin - a senior B2B/SaaS growth marketer based in Kuala Lumpur
GTM execution: Meta + Google performance marketing, B2B demand gen, attribution systems
Automation engineering: AI agents, n8n workflows, WhatsApp bots, self-hosted infrastructure
Technical depth: Can actually use your API, read your architecture docs, ship internal tools
5+ years B2B SaaS marketing · Led 5-person team · AI automation systems in production · Law → Design → Marketing → Engineering background
Delivered Results
Case studies: Problems I've solved. Impact I've shipped.
Data-driven outcomes from B2B SaaS environments where marketing + automation converged to solve real operational problems.
Cut junk leads by 93% and hit 77% qualification rate
Agency was generating ghost conversions (616 reported, only 119 real). Took over in-house, fixed conversion tracking, and built multi-layer anti-spam system with custom code.
What I fixed:
- → Changed "Every conversion" to "Only one conversion" — exposed 616 fake conversions down to 119 real leads
- → Removed Google Search Partners, switched to exact/phrase match only, filtered out "payslip" junk traffic
- → Built custom anti-spam layers: honeypot, phone validation, session cookies, rate limiting
- → Used Google Apps Script to block 1000+ spammy GDN placements (casino, pdf, apk sites)
- → Paired with SEO strategy to attract 50-200+ headcount companies, drove RM1M+ monthly revenue
How I Took Worksy HRMS from Ranking #23 to #4 (And Got Cited by AI)
Fired the agency writing generic HR fluff. Built topical clusters mapped to product modules, doubled impressions to 500k, and got cited by Google Gemini, ChatGPT, and Perplexity.
Strategy breakdown:
- → Built topical clusters around core product modules (Attendance, Leave, Payroll) instead of generic HR content
- → Used GSC data mining + People Also Ask research to target actual user queries, not guesswork
- → Coded custom auto-generated Table of Contents and FAQ accordions for better UX + schema markup
- → Converted long-form paragraphs to tables/listicles for AI crawler readability
- → Added soft CTAs mid-content and hard CTAs at the end to drive demo requests
Built a $5/month AI bot that replaced a $99/month SaaS tool
Lead qualification took up to 24 hours with manual calendar checking. Built a self-hosted WhatsApp AI agent with n8n that responds in 5 minutes, costs under $5/month, and never hallucinates calendar slots.
How it works:
- → Three specialized AI agents: Parser (temp 0), Intent Classifier, Composer — modular design prevents hallucinations
- → Redis message buffer concatenates burst messages into single reply, users get one clear response
- → Custom calendar logic checks 8 sales reps' Google Calendars, cascades to next available based on company size
- → Human-in-the-loop: AI posts to WhatsApp group, team can take over complex chats, hand back with /agent command
- → Self-hosted stack: Hetzner VPS ($3.99), Evolution API, n8n, Qwen via OpenRouter (~$0.001/conversation)
What You're Hiring
The rare combination: marketing strategy + technical execution
Most senior marketers strategize. I strategize AND ship—including the automation infrastructure that makes everything scale.
Performance Marketing & GTM
I run the campaigns, manage the budget, and own the funnel—not just "advise" on it.
- ✓ Meta Ads: Campaign structure, creative testing, Advantage+, attribution modeling, retargeting
- ✓ Google Ads: Search, Display, Demand Gen—competitor targeting, intent-based acquisition
- ✓ Analytics: GA4 setup, UTM architecture, conversion tracking, pixel troubleshooting, dashboard builds
- ✓ B2B demand gen: Lead scoring, funnel optimization, nurture sequences, sales enablement
Automation & AI Systems
I ship production-grade automation that actually reduces your team's operational load.
- ✓ n8n workflows: Complex multi-branch logic, API integrations, error handling, production deployment
- ✓ AI agents: WhatsApp chatbots, voice agents, prompt engineering, tool calling, memory systems
- ✓ Self-hosted infrastructure: Docker, Traefik, Dokploy, Redis caching, PostgreSQL, Cloudflare tunnels
- ✓ WhatsApp Business API: Evolution API, automated lead qualification, demo scheduling, CRM sync
Technical Marketing & Product
I can read your API docs, use your product, and market to developers—because I build with the stack myself.
- ✓ API product marketing: Built live projects using CoinGecko API—deployed on Cloudflare Pages
- ✓ Developer positioning: Can write for technical audiences because I understand the product deeply
- ✓ Modern web stack: Astro, Cloudflare Pages/Workers, Tailwind, Git workflows, VS Code, WSL
- ✓ Data tooling: Python for analysis, Supabase/PostgreSQL, Redis, WebSocket, data visualization
Team Leadership & Operations
Currently leading a 5-person marketing team—managing budget, priorities, execution, and team development.
- ✓ Budget management: Allocate spend across channels, forecast pipeline, report to leadership
- ✓ Cross-functional collaboration: Work with sales, product, engineering—speak their language
- ✓ Process optimization: Build internal tools that reduce team operational burden (bots, dashboards)
- ✓ Hiring & mentorship: Brought on specialists, trained them on systems, elevated their output
Why The Unusual Path Works
Most marketers stay in one lane. I deliberately built across law → design → marketing → engineering because the most valuable problems sit at the intersections.
Legal background = structured reasoning and systems thinking. Design = making complex ideas legible. Performance marketing = measurable execution. Engineering = automation that actually ships. Together, it means I don't just identify what needs to happen—I can build the system that makes it happen.
Career Highlights
From design to data-driven growth.
Senior Marketing Manager / Graphic Designer
Worksy HRMS · 2024 - Present
Leading a 5-person marketing team, overseeing paid acquisition across Meta and Google Ads, and building AI automation systems that drive qualified leads and revenue growth.
Skills & Technologies
Previous Experience
Senior Graphic Designer cum Marketing Officer
Taxslash · 2023 - 2024
Generated 50 high-quality leads within 3 weeks of running Google Ads campaigns with 10% ROAS. Developed website and accounting application as lead magnet.
Senior Graphic Designer
Fortuneworth Sdn Bhd · 2022 - 2023
Led visual communication and brand identity projects in printing and publishing industry.
Head of Legal & Creative Department
Perak Football Association · 2020 - 2022
Managed legal affairs and creative department for professional sports organization.
Legal Assistant & Creative Department
Mohd Anuar & Co · 2019 - 2020
Supported legal work while handling creative design projects for professional legal firm.
Freelance Work
Freelance Marketing & Web Developer
VendorFi · 2026
Built the full landing page using Astro.js, handled SEO strategy and media buying for vendor management platform.
Freelance Performance Marketer
Summit Strike Capital · 2025
Managed paid acquisition across Google Ads and Meta Ads, plus built referral marketing programs for proprietary trading firm.
Freelance Graphic Designer
Fatboys Event Planner Sdn Bhd · 2015 - 2020
Delivered creative design work for major brands and events across Malaysia.
Freelance Graphic Designer
Strike Rugby Gear · 2014 - 2021
Long-term partnership designing brand assets, merchandise, and marketing materials for sports equipment brand.
Freelance Graphic Designer
Social Apes Sdn Bhd · 2017 - 2018
Created visual identities and marketing collateral for diverse clients across tech and lifestyle sectors.
Let's Talk
Open to the right senior marketing role
Looking for a senior marketing manager who:
- → Owns GTM execution, not just strategy (Meta, Google, attribution, funnel optimization)
- → Ships automation that reduces operational burden (AI agents, n8n, WhatsApp bots)
- → Can market technical products to technical audiences (APIs, dev tools, infrastructure)
- → Has led teams, managed budgets, reported to leadership
If that matches what you need, let's talk about your pipeline, your bottlenecks, and what you're trying to scale.