Performance Marketer
Hi there, I am Syafin - a senior B2B/SaaS growth marketer based in Kuala Lumpur
Drive qualified pipeline through paid + organic
Increase conversion rates across Meta Ads, Google Ads, SEO. Fix attribution, clean funnels, optimize qualification rates.
Build visibility through content architecture
Structure topical clusters, execute product-led SEO, drive organic traffic that converts. GSC mining, schema markup, AI optimization.
Ship automation that reduces operational load
Deploy AI agents, build n8n workflows, integrate WhatsApp bots, self-host infrastructure. Production-grade systems that scale.
Helping Businesses Since 2014
Companies I've Worked With
Read The Case Studies
Problems I've solved. Impact I've shipped.
Data-driven outcomes from B2B SaaS environments where marketing + automation converged to solve real operational problems.
Eliminated junk leads by 93% and hit 77% conversion rate (RM1 Million monthly revenue)
Fixed ghost conversions from agency (616 reported, 119 real). Built multi-layer anti-spam system with custom code.
- → Fixed conversion tracking (616 fake → 119 real)
- → Custom anti-spam: honeypot, validation, rate limiting
- → Blocked 1000+ spammy GDN placements via Apps Script
Increased Worksy's SEO ranking from 23 to 4 (and got cited by AI)
Built topical clusters mapped to product modules, doubled impressions to 500k, cited by Gemini, ChatGPT, and Perplexity.
- → Topical clusters around product modules (not generic HR)
- → GSC data mining + People Also Ask research
- → Custom ToC + FAQ accordions with schema markup
Cut down demo booking time from 18 hours to 5 minutes with AI for less than $5/month
Self-hosted WhatsApp AI agent with n8n. Responds in 5 minutes, never hallucinates calendar slots.
- → 3 specialized AI agents prevent hallucinations
- → Redis buffer + custom calendar logic for 8 reps
- → Human-in-the-loop with /agent command handoff
12+ years of conversion-driven design work
From corporate identity to social media collaterals, UI/UX design, and brand systems. Full portfolio on Behance.
- → Corporate identity, brand systems, key visuals
- → Social media collaterals, landing pages, UI/UX
- → B2B SaaS marketing design across multiple products
What You're Hiring
The rare combination: marketing strategy + technical execution
Most senior marketers strategize. I strategize AND ship—including the automation infrastructure that makes everything scale.
Performance Marketing & GTM
I run the campaigns, manage the budget, and own the funnel—not just "advise" on it.
- ✓ Meta Ads: Campaign structure, creative testing, Advantage+, attribution modeling, retargeting
- ✓ Google Ads: Search, Display, Demand Gen—competitor targeting, intent-based acquisition
- ✓ Analytics: GA4 setup, UTM architecture, conversion tracking, pixel troubleshooting, dashboard builds
- ✓ B2B demand gen: Lead scoring, funnel optimization, nurture sequences, sales enablement
Automation & AI Systems
I ship production-grade automation that actually reduces your team's operational load.
- ✓ n8n workflows: Complex multi-branch logic, API integrations, error handling, production deployment
- ✓ AI agents: WhatsApp chatbots, voice agents, prompt engineering, tool calling, memory systems
- ✓ Self-hosted infrastructure: Docker, Traefik, Dokploy, Redis caching, PostgreSQL, Cloudflare tunnels
- ✓ WhatsApp Business API: Evolution API, automated lead qualification, demo scheduling, CRM sync
Technical Marketing & Product
I can read your API docs, use your product, and market to developers—because I build with the stack myself.
- ✓ Developer positioning: Can write for technical audiences because I understand the product deeply
- ✓ Modern web stack: Astro, Cloudflare Pages/Workers, Tailwind, Git workflows, VS Code, WSL
- ✓ Data tooling: Python for analysis, Supabase/PostgreSQL, Redis, WebSocket, data visualization
- ✓ Technical integration: API documentation, SDK implementation, webhook architecture, real-time data sync
Team Leadership & Operations
Currently leading a 5-person marketing team—managing budget, priorities, execution, and team development.
- ✓ Budget management: Allocate spend across channels, forecast pipeline, report to leadership
- ✓ Cross-functional collaboration: Work with sales, product, engineering—speak their language
- ✓ Process optimization: Build internal tools that reduce team operational burden (bots, dashboards)
- ✓ Hiring & mentorship: Brought on specialists, trained them on systems, elevated their output
Career Highlights
From design to data-driven growth.
Currently leading marketing at Worksy HRMS, with a background spanning legal, design, and technical execution across B2B SaaS companies.
Senior Growth Marketer / Graphic Designer
Worksy HRMS · B2B SaaS · HR Technology
Responsibilities:
- → Lead 5-person marketing team managing budget allocation and campaign execution
- → Oversee paid acquisition (Meta Ads, Google Ads), SEO strategy, and conversion optimization
- → Build AI automation systems (n8n workflows, WhatsApp bots) to qualify leads and reduce operational load
- → Design brand assets, visual systems, and marketing collateral across all channels
Impact:
Previous Experience
Senior Graphic Designer cum Marketing Officer
Taxslash · 2023 - 2024
Generated 50 high-quality leads within 3 weeks of running Google Ads campaigns with 10% ROAS. Developed website and accounting application as lead magnet.
Senior Graphic Designer
Fortuneworth Sdn Bhd · 2022 - 2023
Led visual communication and brand identity projects in printing and publishing industry.
Head of Legal & Creative Department
Perak Football Association · 2020 - 2022
Managed legal affairs and creative department for professional sports organization.
Legal Assistant & Creative Department
Mohd Anuar & Co · 2019 - 2020
Supported legal work while handling creative design projects for professional legal firm.
Freelance Work
Freelance Marketing & Web Developer
VendorFi · 2026
Built the full landing page using Astro.js, handled SEO strategy and media buying for vendor management platform.
Freelance Performance Marketer
Summit Strike Capital · 2025
Managed paid acquisition across Google Ads and Meta Ads, plus built referral marketing programs for proprietary trading firm.
Freelance Graphic Designer
Fatboys Event Planner Sdn Bhd · 2015 - 2020
Delivered creative design work for major brands and events across Malaysia.
Freelance Graphic Designer
Strike Rugby Gear · 2014 - 2021
Long-term partnership designing brand assets, merchandise, and marketing materials for sports equipment brand.
Freelance Graphic Designer
Social Apes Sdn Bhd · 2017 - 2018
Created visual identities and marketing collateral for diverse clients across tech and lifestyle sectors.
Let's Talk
Open to the right senior marketing role
Looking for a senior marketing manager who:
- → Owns GTM execution, not just strategy (Meta, Google, attribution, funnel optimization)
- → Ships automation that reduces operational burden (AI agents, n8n, WhatsApp bots)
- → Can market technical products to technical audiences (APIs, dev tools, infrastructure)
- → Has led teams, managed budgets, reported to leadership
If that matches what you need, let's talk about your pipeline, your bottlenecks, and what you're trying to scale.